making the web extensible

Google recently released their updated Search Engine Optimization guide. The guide basically provide tips and information for webmasters to optimize their web sites for search engines--specially for Google. Some of the most important tips are;

  • Create unique, accurate page titles
  • Make use of "description" meta tag
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Offer quality content and services
  • Write better anchor text
  • Optimize use of images
  • Use heading tags appropriately

You can download the full PDF version from here.